STRATEGIC BRAND MANAGEMENT (Record no. 37302)

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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0199260003
082 ## - CLASSIFICATION NUMBER
Call Number 658 E42
100 ## - AUTHOR NAME
Author ELLIOTT, R.
245 #0 - TITLE STATEMENT
Title STRATEGIC BRAND MANAGEMENT
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication NEW DELHI
Publisher Oxford University Press
Year of publication 2009
300 ## - PHYSICAL DESCRIPTION
Number of Pages xiv+265p.,24x18Cms.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
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Holdings
Withdrawn status Lost status Circulation Status Permanent Location Current Location Entry Date Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
      CENTRAL LIBRARY CENTRAL LIBRARY 2010-02-17 K.R.E.C. STUDENTS CO-OP SOCIETY 250.00 658 E42 088001 Books