European Retail Research (Record no. 50498)
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| 000 -LEADER | |
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| fixed length control field | 03469nam a22004335i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-658-00717-1 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211738.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130321s2013 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783658007171 |
| -- | 978-3-658-00717-1 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.81 |
| 245 10 - TITLE STATEMENT | |
| Title | European Retail Research |
| Sub Title | 2012, Volume 26, Issue II / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | VII, 167 p. 11 illus. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | Brand-Driven Leadership in Retailing -- Store Environment -- Trade Promotion -- Word of Mouth and Customer Satisfaction -- Country Reports Lithunia and Sweden. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome. The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.   Contents �         Brand-Driven Leadership in Retailing �         Store Environment �         Trade Promotion �         Word of Mouth and Customer Satisfaction �         Country Reports: Lithunia and Sweden   Target Groups �         Retail Researchers �         Retail Executives �         Retail Lectures �         Retail Students   The Editor Dr. Hanna Schramm-Klein is Professor in the Department of Marketing at the University of Siegen. |
| 700 1# - AUTHOR 2 | |
| Author 2 | Schramm-Klein, Hanna. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-658-00717-1 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Wiesbaden : |
| -- | Springer Fachmedien Wiesbaden : |
| -- | Imprint: Springer Gabler, |
| -- | 2013. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
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| -- | rdamedia |
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| -- | online resource |
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| 347 ## - | |
| -- | text file |
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| -- | rda |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Sales management. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Sales/Distribution. |
| 912 ## - | |
| -- | ZDB-2-SBE |
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