Specialization in Online Innovation Communities (Record no. 50667)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02949nam a22004935i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-658-05318-5 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211741.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140416s2014 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783658053185 |
| -- | 978-3-658-05318-5 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.514 |
| 100 1# - AUTHOR NAME | |
| Author | Bierwald, Jan. |
| 245 10 - TITLE STATEMENT | |
| Title | Specialization in Online Innovation Communities |
| Sub Title | Understand and Manage Specialized Members / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XVI, 163 p. 27 illus. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Forschungs-/Entwicklungs-/Innovations-Management |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | Online Innovation Communities -- Factors Influencing Community Member Behavior -- Community Members' Contribution Focus. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Jan Bierwald presents the individual behavior of members in Online Innovation Communities, in which thousands of users contribute voluntarily to a jointly developed outcome. The individual member behavior is explored by conducting a detailed content analysis of more than 7,300 mails. His study shows on which content individual members focus their contributions and how specialized members behave within the community. This leads to various implications for today's community management to improve the attracting, controlling and retaining of their members. Contents Online Innovation Communities Factors Influencing Community Member Behavior Community Members' Contribution Focus Target Groups Faculty and students in business administration with a focus on innovation management, organization, marketing, and entrepreneurship Practitioners in the fields of Research & Development, and Marketing The Author Jan Bierwald worked as management consultant before he gained his doctorate degree while working with Prof. Dr. Cornelius Herstatt at the Institute of Technology and Innovation Management. After finalizing his PhD he decided to rejoin the consulting sector. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-658-05318-5 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Wiesbaden : |
| -- | Springer Fachmedien Wiesbaden : |
| -- | Imprint: Springer Gabler, |
| -- | 2014. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Entrepreneurship. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Industrial management. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Innovation/Technology Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Entrepreneurship. |
| 912 ## - | |
| -- | ZDB-2-SBE |
No items available.