When Luxury Meets Art (Record no. 50698)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02934nam a22004695i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-658-04576-0 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211741.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131205s2014 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783658045760 |
| -- | 978-3-658-04576-0 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.8 |
| 100 1# - AUTHOR NAME | |
| Author | Kastner, Olga Louisa. |
| 245 10 - TITLE STATEMENT | |
| Title | When Luxury Meets Art |
| Sub Title | Forms of Collaboration between Luxury Brands and the Arts / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XI, 127 p. 14 illus., 8 illus. in color. |
| 490 1# - SERIES STATEMENT | |
| Series statement | BestMasters |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases.   Contents Explanations of the Luxury Brand, Art and Luxury Brand-Art Collaborations Attributes and Typology of Luxury Brand-Art Collaborations   Target Groups Researchers, lecturers, and students in the fields of marketing, branding and communication Managers and marketing executives of luxury brands as well as artists, cultural managers, and patrons of the art   The Author Olga Louisa Kastner, MA, studied at the Berlin School of Economics and Law. She currently works as a project manager and is responsible for developing a marketing agency's luxury, watches and jewelleryaccounts.  . |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-658-04576-0 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Wiesbaden : |
| -- | Springer Fachmedien Wiesbaden : |
| -- | Imprint: Springer Gabler, |
| -- | 2014. |
| 336 ## - | |
| -- | text |
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| 337 ## - | |
| -- | computer |
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| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
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| 347 ## - | |
| -- | text file |
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| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Market research. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Market Research/Competitive Intelligence. |
| 912 ## - | |
| -- | ZDB-2-SBE |
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