Recovery Management in Business-to-Business Markets (Record no. 50731)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03308nam a22004815i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-658-05637-7 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211742.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140414s2014 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783658056377 |
| -- | 978-3-658-05637-7 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.8 |
| 100 1# - AUTHOR NAME | |
| Author | D�oscher, Kristian. |
| 245 10 - TITLE STATEMENT | |
| Title | Recovery Management in Business-to-Business Markets |
| Sub Title | Conceptual Dimensions, Relational Consequences and Financial Contributions / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XVIII, 290 p. 31 illus. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | Introduction -- Terminological and conceptual foundation of investigation -- Theoretical foundation of investigation -- Qualitative investigation on recovery management in business markets -- Quantitative investigation on recovery management in business markets -- Conclusions. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The book is related to the handling of product and service failures in business-to-business markets. The concept of "recovery management" embraces all activities of seller firms to effectively handle failure situations in order to restore customer satisfaction and attain customer retention. Since prior research on recovery management has been mostly related to business-to-consumer (B2C) markets and business-to-business markets (B2B) reflect significantly different characteristics, a context-specific approach to handle product or service failures in B2B markets is required by researchers and practitioners alike. Based on a profound qualitative and quantitative investigation, Kristian D�oscher derives the fundamental conceptual dimensions and discloses the relational consequences as well as the financial contributions of recovery management in B2B markets. Contents Conceptual dimensions of recovery management in B2B markets Relational consequences of recovery management in B2B markets Financial consequences of recovery management in B2B markets  Target Groups Researchers and students in Business Management with a focus on B2B Sales & Marketing Professionals with a focus on B2B Sales & Marketing in industrial firms  The Author Kristian D�oscher is Head of Marketing Original Equipment at a large automotive supplier firm in Germany and has worked in several Sales & Marketing positions. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-658-05637-7 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Wiesbaden : |
| -- | Springer Fachmedien Wiesbaden : |
| -- | Imprint: Springer Gabler, |
| -- | 2014. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Management science. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Sales management. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Sales/Distribution. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management, general. |
| 912 ## - | |
| -- | ZDB-2-SBE |
No items available.