Handbook of Social Media Management (Record no. 50758)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03272nam a22005775i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-642-28897-5 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211742.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130530s2013 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783642288975 |
| -- | 978-3-642-28897-5 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658 |
| 245 10 - TITLE STATEMENT | |
| Title | Handbook of Social Media Management |
| Sub Title | Value Chain and Business Models in Changing Media Markets / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | IX, 880 p. 174 illus., 47 illus. in color. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Media Business and Innovation |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | Preface -- Part I: Introduction -- Part II: Management with Social Media -- Part III: New Value Chain with Social Media -- Part IV: Forms and Content of Social Media -- Part V: Social Media: Impact and Users -- VI Conclusion. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book's main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations. |
| 700 1# - AUTHOR 2 | |
| Author 2 | Friedrichsen, Mike. |
| 700 1# - AUTHOR 2 | |
| Author 2 | M�uhl-Benninghaus, Wolfgang. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-642-28897-5 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Berlin, Heidelberg : |
| -- | Springer Berlin Heidelberg : |
| -- | Imprint: Springer, |
| -- | 2013. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Industrial management. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Communication. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Sociology. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Mass media. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Media Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Communication Studies. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Media Research. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Corporate Communication/Public Relations. |
| 912 ## - | |
| -- | ZDB-2-SBE |
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