Marketing Cases from Emerging Markets (Record no. 50794)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02835nam a22005415i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-642-36861-5 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211743.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130902s2014 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783642368615 |
| -- | 978-3-642-36861-5 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.8 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Cases from Emerging Markets |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | IX, 167 p. 6 illus. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | Introduction.- Socio-Cultural Influences -- Market Orientation and Brand Strategies -- Product Development and Market entry -- Marketing communications and Social Media Marketing -- Conclusion. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module. |
| 700 1# - AUTHOR 2 | |
| Author 2 | Mutum, Dilip. |
| 700 1# - AUTHOR 2 | |
| Author 2 | Roy, Sanjit Kumar. |
| 700 1# - AUTHOR 2 | |
| Author 2 | Kipnis, Eva. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-642-36861-5 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Berlin, Heidelberg : |
| -- | Springer Berlin Heidelberg : |
| -- | Imprint: Springer, |
| -- | 2014. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Market research. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Leadership. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Globalization. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Markets. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Emerging Markets/Globalization. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business Strategy/Leadership. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Market Research/Competitive Intelligence. |
| 912 ## - | |
| -- | ZDB-2-SBE |
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