Brand Growth Barriers (Record no. 50821)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02919nam a22005775i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-642-37108-0 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211743.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130618s2013 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783642371080 |
| -- | 978-3-642-37108-0 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.8 |
| 100 1# - AUTHOR NAME | |
| Author | Kr�uger, Ralph. |
| 245 10 - TITLE STATEMENT | |
| Title | Brand Growth Barriers |
| Sub Title | Identify, Understand, and Overcome Them / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XIV, 137 p. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Management for Professionals, |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | The wonderful world of growing brands -- Requirements of growth-oriented brand management -- Identifying growth barriers -- Understanding growth barriers -- Overcoming growth barriers -- Planning, forecasting and monitoring growth -- Checklists and Questions. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Kr�uger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide - not only for marketing experts but also for chief executives and responsible parties in sales and controlling. |
| 700 1# - AUTHOR 2 | |
| Author 2 | Stumpf, Andreas. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-642-37108-0 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Berlin, Heidelberg : |
| -- | Springer Berlin Heidelberg : |
| -- | Imprint: Springer, |
| -- | 2013. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Market research. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Leadership. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Organization. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Planning. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Sales management. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business Strategy/Leadership. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Sales/Distribution. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Market Research/Competitive Intelligence. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Organization. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| -- | 2192-8096 |
| 912 ## - | |
| -- | ZDB-2-SBE |
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