International Employer Brand Management (Record no. 50892)
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000 -LEADER | |
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fixed length control field | 03381nam a22004815i 4500 |
001 - CONTROL NUMBER | |
control field | 978-3-658-00456-9 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20200420211745.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 121205s2013 gw | s |||| 0|eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9783658004569 |
-- | 978-3-658-00456-9 |
082 04 - CLASSIFICATION NUMBER | |
Call Number | 658.8 |
100 1# - AUTHOR NAME | |
Author | Christiaans, Lena. |
245 10 - TITLE STATEMENT | |
Title | International Employer Brand Management |
Sub Title | A Multilevel Analysis and Segmentation of Students' Preferences / |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | XVIII, 265 p. 16 illus. |
505 0# - FORMATTED CONTENTS NOTE | |
Remark 2 | Introduction -- Theoretical Background and Literature Review -- Conceptual Framework and Deduction of Hypotheses -- Research Methodology and Data Basis -- Empirical Analysis and Hypothesis Testing -- Discussion of Empirical Findings. |
520 ## - SUMMARY, ETC. | |
Summary, etc | The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students' preferences for employer characteristics, it is difficult for multinational companies to decide on a feasible degree of employer brand standardization. Lena Christiaans investigates the impact of between-country differences, e.g. differences in national culture or economic wealth, on students' preferences in relation to the effects of within-country differences in individuals' characteristics. Combined with a segmentation of the European graduate market, the results provide readers with insight into the development of employer value propositions for business and engineering target groups. Contents - Core Concepts of Employer Branding - Contributions from Cross-Cultural Research - Employer Branding Strategy - Multilevel Analysis  Target Groups - Researchers and students in the fields of employer branding, corporate branding, management, marketing, communications - Managers and experts with focus on employer branding, HR marketing, HR, corporate communications  About the Author Lena Christiaans obtained her doctorate at the Chair in Corporate Management at Universit�at Hohenheim and currently works as a reputation manager in the Corporate Communications department of a DAX-30-company in Dusseldorf. |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-658-00456-9 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | eBooks |
264 #1 - | |
-- | Wiesbaden : |
-- | Springer Fachmedien Wiesbaden : |
-- | Imprint: Springer Gabler, |
-- | 2013. |
336 ## - | |
-- | text |
-- | txt |
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338 ## - | |
-- | online resource |
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347 ## - | |
-- | text file |
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650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
-- | Business. |
650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
-- | Management science. |
650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
-- | Marketing. |
650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
-- | Entrepreneurship. |
650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
-- | Business and Management. |
650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
-- | Marketing. |
650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
-- | Business and Management, general. |
650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
-- | Entrepreneurship. |
912 ## - | |
-- | ZDB-2-SBE |
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