Retail Branding and Store Loyalty (Record no. 50910)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04090nam a22004575i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-658-01596-1 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211745.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130907s2014 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783658015961 |
| -- | 978-3-658-01596-1 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.8 |
| 100 1# - AUTHOR NAME | |
| Author | Berg, Bettina. |
| 245 10 - TITLE STATEMENT | |
| Title | Retail Branding and Store Loyalty |
| Sub Title | Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XIX, 180 p. 9 illus. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Handel und Internationales Marketing / Retailing and International Marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | Managing Retail Brands Across Different Consumer Perception Levels -- Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers -- Managing retail brands in the light of different local competitive contexts -- Importance of Retail Brand Equity and Store Accessibility for Store Loyalty in Local Competition -- Managing Retail Brands Within Different Retail Formats in an International Context -- A Comparison Study in Germany and Romania on the International Transfer and Perception of Retail Formats. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.   Contents n  Managing Retail Brands Across Different Consumer Perception Levels n  Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers n  Managing Retail Brands in the Light of Different Local Competitive Contexts n  Importance of Retail Brand Equity and Store Accessibility for Store Loyalty in Local Competition n  Managing Retail Brands Within Different Retail Formats in an International Context n  A Comparison Study in Germany and Romania on the International Transfer and Perception of Retail Formats   Target Groups �         Researchers and students in the fields of management and economics focusing on marketing and retailing �         Business practitioners focusing on managing retail brands     The Author Dr. Bettina Berg received her doctor's degree from the University of Trier (FB IV), where she worked at the chair for Marketing and Retailing of Prof. Dr. Prof. h.c. Bernhard Swoboda.     The Editiors: The series Handel und Internationales Marketing/Series Retailing and International Marketing is edited by Prof. Dr. Bernhard Swoboda and Prof. Dr. Thomas Foscht. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-658-01596-1 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Wiesbaden : |
| -- | Springer Fachmedien Wiesbaden : |
| -- | Imprint: Springer Gabler, |
| -- | 2014. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 912 ## - | |
| -- | ZDB-2-SBE |
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