Consumer Innovation at the Base of the Pyramid (Record no. 51121)
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| 000 -LEADER | |
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| fixed length control field | 03251nam a22004695i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-658-05105-1 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211748.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140409s2014 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783658051051 |
| -- | 978-3-658-05105-1 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.514 |
| 100 1# - AUTHOR NAME | |
| Author | Praceus, Sarah. |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer Innovation at the Base of the Pyramid |
| Sub Title | Emerging Patterns of User Innovation in a Resource-Scarce Setting / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XVI, 170 p. 27 illus. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Forschungs-/Entwicklungs-/Innovations-Management |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | Base of the Pyramid (BoP) -- User Innovation -- Patterns and Antecedents of Consumer Innovation at the BoP. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Approximately one-third of the world's population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Their differences and commonalities versus consumer innovations from the developed world are identified. Furthermore, Sarah Praceus examines the effects of innovation-relevant resources and contextual factors on the innovative outcomes at the BoP. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets.   Contents n  Base of the Pyramid (BoP) n  User Innovation n  Patterns and Antecedents of Consumer Innovation at the BoP   Target Groups �        Researchers and students in the field of innovation management, user innovation and BoP �        Entrepreneurs and organizations striving for new business opportunities in subsistence markets and practitioners interested in product development for the BoP   The Author Sarah Praceus obtained her doctorate at the Institute for Technology and Innovation Management at the Hamburg University of Technology (TUHH). |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-658-05105-1 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Wiesbaden : |
| -- | Springer Fachmedien Wiesbaden : |
| -- | Imprint: Springer Gabler, |
| -- | 2014. |
| 336 ## - | |
| -- | text |
| -- | txt |
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| 337 ## - | |
| -- | computer |
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| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
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| 347 ## - | |
| -- | text file |
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| -- | rda |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Industrial management. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Innovation/Technology Management. |
| 912 ## - | |
| -- | ZDB-2-SBE |
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