Uniform Across-the-Board Promotions (Record no. 51150)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02563nam a22005055i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-319-07115-2 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211749.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140528s2014 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783319071152 |
| -- | 978-3-319-07115-2 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.8 |
| 100 1# - AUTHOR NAME | |
| Author | Jauch, Marc-Oliver. |
| 245 10 - TITLE STATEMENT | |
| Title | Uniform Across-the-Board Promotions |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XVII, 102 p. 9 illus. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Contributions to Management Science, |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | Introduction -- Conceptual Framework -- Impact of Uniform Across the Board Promotions on Short-term Store Revenues -- Adjustment and Permanent Effects of Uniform Across the Board Promotions -- UABPs: Antecedents and Consequences on a Household Level -- Summary of Results. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-319-07115-2 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Cham : |
| -- | Springer International Publishing : |
| -- | Imprint: Springer, |
| -- | 2014. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Market research. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Sales management. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Sales/Distribution. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Market Research/Competitive Intelligence. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| -- | 1431-1941 |
| 912 ## - | |
| -- | ZDB-2-SBE |
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