ADVERTISING AND INTEGRATED BRAND PROMOTION (Record no. 7217)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00375nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190706s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-315-0158-2 |
| 082 ## - CLASSIFICATION NUMBER | |
| Call Number | 658.8 O34 |
| 100 ## - AUTHOR NAME | |
| Author | O'GUINN,T.C & OTHERS |
| 245 #0 - TITLE STATEMENT | |
| Title | ADVERTISING AND INTEGRATED BRAND PROMOTION |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | AUSTRALIA |
| Publisher | THOMSON |
| Year of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x+781p.,28x21Cms |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | DDC |
| -- | DDC |
| Withdrawn status | Lost status | Circulation Status | Permanent Location | Current Location | Location | Entry Date | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| | | | CENTRAL LIBRARY | CENTRAL LIBRARY | REFERENCE | 2008-08-11 | K.R.E.C. STUDENTS CO-OP SOCIETY | 516.00 | 658.8 O34 | 081079 | Reference Books |