Marketing Management:Text and Cases (Record no. 83839)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00555nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240527105152.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240430b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070603950 |
| 082 ## - CLASSIFICATION NUMBER | |
| Call Number | 658.8 L193M |
| 100 ## - AUTHOR NAME | |
| Author | Lal,Rajiv |
| 100 ## - AUTHOR NAME | |
| Author | Quelch,John.A |
| 100 ## - AUTHOR NAME | |
| Author | Rangan, Kasturi .V |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management:Text and Cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Publisher | Tata McGraw Hill |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | p.812 |
| 650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| Subject | Marketing Stratergy |
| 650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| Subject | Management |
| 650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| Subject | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Donated Books |
| Withdrawn status | Lost status | Circulation Status | Permanent Location | Current Location | Entry Date | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| | | | CENTRAL LIBRARY | CENTRAL LIBRARY | 2024-04-25 | 658.8 L193M | G03862 | Donated Books |