Marketing Management Principles and Concepts (Record no. 83853)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00482nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240501112047.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240501b ||||| |||| 00| 0 eng d |
| 082 ## - CLASSIFICATION NUMBER | |
| Call Number | 658.8 G411M |
| 100 ## - AUTHOR NAME | |
| Author | Gharpurey, Madhulika |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management Principles and Concepts |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Pune |
| Publisher | Symbiosis Center for Distance Learning |
| Year of publication | 2002 |
| 650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| Subject | Marketing Enviornment |
| 650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| Subject | Marketing Mix |
| 650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| Subject | Market Segmentation |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Donated Books |
| Withdrawn status | Lost status | Circulation Status | Permanent Location | Current Location | Entry Date | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| | | | CENTRAL LIBRARY | CENTRAL LIBRARY | 2024-04-25 | 658.8 G411M | G03890 | Donated Books |