Principles of Marketing (Record no. 83894)
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000 -LEADER | |
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fixed length control field | 00630nam a22002297a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240507154240.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 240507b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9788131731017 |
082 ## - CLASSIFICATION NUMBER | |
Call Number | 658.8 K87P |
100 ## - AUTHOR NAME | |
Author | Kotler, Philip |
100 ## - AUTHOR NAME | |
Author | Armstrong, Gary |
100 ## - AUTHOR NAME | |
Author | Agnihotri, Prafulla Y. |
100 ## - AUTHOR NAME | |
Author | Haque, Ehsan ul |
245 ## - TITLE STATEMENT | |
Title | Principles of Marketing |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Delhi |
Publisher | Pearson |
Year of publication | 2010 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | p.514 |
650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 | |
Subject | Marketing Process |
650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 | |
Subject | Marketing Channels |
650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 | |
Subject | Pricing |
650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 | |
Subject | Online Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Donated Books |
Withdrawn status | Lost status | Circulation Status | Permanent Location | Current Location | Entry Date | Full call number | Accession Number | Koha item type |
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| | | CENTRAL LIBRARY | CENTRAL LIBRARY | 2024-05-02 | 658.8 K87P | G03917 | Donated Books |