SERVICE-DOMINANT LOGIC OF MARKETING:DIALOG,DEBATE AND DIDECTIONS
By: LUSCH, R.F.
Material type:
BookPublisher: NEW DELHI PHI-Learning 2006Description: xvii+449p.,22x17Cms.ISBN: 8120330404.DDC classification: 658.8 L968
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CENTRAL LIBRARY | 658.8 L968 (Browse shelf) | Available | 079798 |
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| 658.8 L869 Services Marketing: People, Technology, Strategy | 658.8 L869 Services Marketing: People, Technology, Strategy | 658.8 L941 MARKETING RESEARCH | 658.8 L968 SERVICE-DOMINANT LOGIC OF MARKETING:DIALOG,DEBATE AND DIDECTIONS | 658.8 M134 INTRODUCTION TO MARKETING | 658.8 M134 INTRODUCTION TO MARKETING | 658.8 M135 MARKETING PLANS |
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