Services Marketing: People, Technology, Strategy
By: Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta.
Material type:
BookPublisher: NEW DELHI PEARSON 2013Edition: 7.Description: xxi+683p.,25x20Cms.ISBN: 9788131759394.DDC classification: 658.8 L869
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CENTRAL LIBRARY | 658.8 L869 (Browse shelf) | Available | 099010 | |
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Books
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CENTRAL LIBRARY | 658.8 L869 (Browse shelf) | Available | 099011 | |
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Books
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CENTRAL LIBRARY | 658.8 L869 (Browse shelf) | Available | 099012 |
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| 658.8 L749 SHOPPER, BUYER AND CONSUMER BEHAVIOR:THEORY AND MARKETING APPLICATIONS AND PUBLI | 658.8 L869 Services Marketing: People, Technology, Strategy | 658.8 L869 Services Marketing: People, Technology, Strategy | 658.8 L869 Services Marketing: People, Technology, Strategy | 658.8 L941 MARKETING RESEARCH | 658.8 L968 SERVICE-DOMINANT LOGIC OF MARKETING:DIALOG,DEBATE AND DIDECTIONS | 658.8 M134 INTRODUCTION TO MARKETING |
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