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Aiming Big with Small Cars [electronic resource] : Emergence of a Lead Market in India / by Rajnish Tiwari, Cornelius Herstatt.

By: Tiwari, Rajnish [author.].
Contributor(s): Herstatt, Cornelius [author.] | SpringerLink (Online service).
Material type: materialTypeLabelBookSeries: India Studies in Business and Economics: Publisher: Cham : Springer International Publishing : Imprint: Springer, 2014Description: XXVII, 229 p. 78 illus. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9783319020662.Subject(s): Business | Leadership | Management | Industrial management | Globalization | Markets | Automotive engineering | Economic policy | Business and Management | Innovation/Technology Management | Emerging Markets/Globalization | R & D/Technology Policy | Business Strategy/Leadership | Automotive EngineeringAdditional physical formats: Printed edition:: No titleDDC classification: 658.514 Online resources: Click here to access online
Contents:
1.Setting the Scene: The Changing Innovation Landscape -- 2.Developing Countries and Innovation: Innovation Opportunities Spread Globally -- 3.Exploring Opportunities for Global Innovation: Contribution of the Lead Market Strategy -- 4.Growing Demand for Affordable Solutions: India as an Emerging Hub for Frugal Designs -- 5.Need for a Rethink: Challenging the Conventional Wisdom on Innovation Strategies -- 6.Investigating India's Small Car Industry: Emergence of a Lead Market for Frugal Designs -- 7.Profile of India's Automobile Industry -- 8.Role of Small Cars in India's Passenger Car Segment -- 9.Shaping the Context -- 10.Conclusions.
In: Springer eBooksSummary: This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.
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1.Setting the Scene: The Changing Innovation Landscape -- 2.Developing Countries and Innovation: Innovation Opportunities Spread Globally -- 3.Exploring Opportunities for Global Innovation: Contribution of the Lead Market Strategy -- 4.Growing Demand for Affordable Solutions: India as an Emerging Hub for Frugal Designs -- 5.Need for a Rethink: Challenging the Conventional Wisdom on Innovation Strategies -- 6.Investigating India's Small Car Industry: Emergence of a Lead Market for Frugal Designs -- 7.Profile of India's Automobile Industry -- 8.Role of Small Cars in India's Passenger Car Segment -- 9.Shaping the Context -- 10.Conclusions.

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.

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