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The Bubble Theory [electronic resource] : Towards a Framework of Enlightened Needs and Fair Development / by Min Ding.

By: Ding, Min [author.].
Contributor(s): SpringerLink (Online service).
Material type: materialTypeLabelBookSeries: SpringerBriefs in Business: Publisher: Heidelberg : Springer International Publishing : Imprint: Springer, 2014Description: VIII, 63 p. 5 illus. in color. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9783319009216.Subject(s): Business | Globalization | Markets | Development economics | Economic growth | Business and Management | Emerging Markets/Globalization | Development Economics | Economic GrowthAdditional physical formats: Printed edition:: No titleDDC classification: 381 Online resources: Click here to access online
Contents:
Background -- Pursuit of Immortal Humanity -- Heuristic-based Approaches -- Needs-based Approaches -- Role of Private Sector -- Role of Public Sector.
In: Springer eBooksSummary: The term sustainable development (SD) has now become a ubiquitous idea, philosophy, and guiding principle in our society. Governments, business, NGOs and individuals have embraced the mindset, and even the education institutions talk about graduating young people with sustainability in their DNA. Despite its noble origin, however, sustainable development is a concept that embodies compromise. This compromise has led to a term that is devoid of scientific foundation and actionable guidelines.  In this volume, Min Ding offers an alternative to SD, introducing a framework, which he calls the Bubble Theory, built on three layers: the symbiotic duo (subconscious desires at the self and species levels); enlightened needs (manifested desires of the self and species beyond basic survival and procreation), and human development principles (with fair development as the ideal principle for the present).  These fundamental concepts of enlightened needs (EN) and fair development (FD) have profound implications for both the theory and application of new practices in business and policymaking.
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Background -- Pursuit of Immortal Humanity -- Heuristic-based Approaches -- Needs-based Approaches -- Role of Private Sector -- Role of Public Sector.

The term sustainable development (SD) has now become a ubiquitous idea, philosophy, and guiding principle in our society. Governments, business, NGOs and individuals have embraced the mindset, and even the education institutions talk about graduating young people with sustainability in their DNA. Despite its noble origin, however, sustainable development is a concept that embodies compromise. This compromise has led to a term that is devoid of scientific foundation and actionable guidelines.  In this volume, Min Ding offers an alternative to SD, introducing a framework, which he calls the Bubble Theory, built on three layers: the symbiotic duo (subconscious desires at the self and species levels); enlightened needs (manifested desires of the self and species beyond basic survival and procreation), and human development principles (with fair development as the ideal principle for the present).  These fundamental concepts of enlightened needs (EN) and fair development (FD) have profound implications for both the theory and application of new practices in business and policymaking.

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