Standing Room Only [electronic resource] : Marketing Insights for Engaging Performing Arts Audiences / by Joanne Scheff Bernstein.
By: Bernstein, Joanne Scheff [author.].
Contributor(s): SpringerLink (Online service).
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BookPublisher: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2014Edition: Second Edition.Description: XII, 408 p. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781137375698.Subject(s): Business | Theater | Marketing | Popular works | Economics | Management science | Business and Management | Marketing | Theatre and Performance Studies | Popular Science, general | Economics, generalAdditional physical formats: Printed edition:: No titleDDC classification: 658.8 Online resources: Click here to access online
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Springer eBooksSummary: Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
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Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
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