The Google Model [electronic resource] : Managing Continuous Innovation in a Rapidly Changing World / by Annika Steiber.
By: Steiber, Annika [author.].
Contributor(s): SpringerLink (Online service).
Material type: BookSeries: Management for Professionals: Publisher: Cham : Springer International Publishing : Imprint: Springer, 2014Description: XIV, 125 p. 5 illus. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9783319042084.Subject(s): Business | Leadership | Management | Industrial management | Globalization | Markets | Computer industry | Management information systems | Computer science | Business and Management | Innovation/Technology Management | Business Strategy/Leadership | Management of Computing and Information Systems | The Computer Industry | Emerging Markets/GlobalizationAdditional physical formats: Printed edition:: No titleDDC classification: 658.514 Online resources: Click here to access onlinePart I: A New Set of Management Principles -- Part II: The Case of Google -- Part III: Continuous Innovation -- A Critical Business Skill.
This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google, and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.
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