Suppliers -- Electronic supply chain management tools in international business: Evidence from Austrian food clusters -- Challenges to the Adoption of E-commerce Technology for Supply Chain Management in a Developing Economy: A Focus on Nigerian SMEs -- Rationalising the Security Concern of Cloud Enabled E-Commerce in the Supply Chain Context -- Retailers -- Reverse Auctions: Emerging from the Shadows? -- The Internet as a Small Business e-Commerce Ecosystem -- A Retailer Perspective of E-commerce Brand Management -- Consumers -- Online Shopping and Human Factors -- Culture dependent benefits of e-commerce: a consumer perspective -- HCI and Usability Principles and Guidelines in the Website Development Process: An International Perspective.

This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business. It provides a detailed evaluation of how the implementation of e-commerce may affect all parties within the supply chain: suppliers, retailers and consumers. It also compares various opportunities and threats of accepting e-commerce in order to conclude whether it might offer access to a new digital era, or whether it is an uncertain option yielding potential pitfalls. This book helps to reveal existing and future consequences of e-commerce acceptance, which are crucial for business decisions and operations in the present and going forward. It therefore provides a unique insight into emerging e-commerce platform acceptance, and is one of the first to provide a holistic perspective of how each party in the supply chain is affected  by e-commerce acceptance. E-commerce is bringing into view more flexible, effective and efficient ways of conducting business activities among suppliers, retailers and consumers. It is not limited to time and space, and therefore this digital platform has already established for itself a major role in today's world economy. Despite promised benefits however, threats emerge which need to be faced when turning to the virtual marketplace - all of which have to be acknowledged before businesses will shift and adapt to the e-commerce platform. This book is intended for postgraduate students, executive MBA students and researchers interested in information management, marketing, and operations management.