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Fast Fashion, Fashion Brands and Sustainable Consumption [electronic resource] / edited by Subramanian Senthilkannan Muthu.

Contributor(s): Muthu, Subramanian Senthilkannan [editor.] | SpringerLink (Online service).
Material type: materialTypeLabelBookSeries: Textile Science and Clothing Technology: Publisher: Singapore : Springer Nature Singapore : Imprint: Springer, 2019Edition: 1st ed. 2019.Description: VII, 54 p. 12 illus. in color. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9789811312687.Subject(s): Manufactures | Sustainability | Business logistics | Industrial engineering | Production engineering | Consumer behavior | Machines, Tools, Processes | Sustainability | Supply Chain Management | Industrial and Production Engineering | Consumer BehaviorAdditional physical formats: Printed edition:: No title; Printed edition:: No title; Printed edition:: No titleDDC classification: 670 Online resources: Click here to access online
Contents:
Fast fashion & Sustainable consumption -- Luxury and fashion brand communication differentiation for sustainable consumer –behavior -- Fashion Brands and Consumers approach towards Sustainable Fashion -- Motives of Sharing: Examining Participation in Fashion Reselling & Swapping Markets.
In: Springer Nature eBookSummary: This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today’s fashion business cycle and its adverse impacts on sustainable fashion are a major issue.
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Fast fashion & Sustainable consumption -- Luxury and fashion brand communication differentiation for sustainable consumer –behavior -- Fashion Brands and Consumers approach towards Sustainable Fashion -- Motives of Sharing: Examining Participation in Fashion Reselling & Swapping Markets.

This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today’s fashion business cycle and its adverse impacts on sustainable fashion are a major issue.

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