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Click Models for Web Search [electronic resource] / by Aleksandr Chuklin, Ilya Markov, Maarten de Rijke.

By: Chuklin, Aleksandr [author.].
Contributor(s): Markov, Ilya [author.] | de Rijke, Maarten [author.] | SpringerLink (Online service).
Material type: materialTypeLabelBookSeries: Synthesis Lectures on Information Concepts, Retrieval, and Services: Publisher: Cham : Springer International Publishing : Imprint: Springer, 2015Edition: 1st ed. 2015.Description: XV, 99 p. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9783031022944.Subject(s): Computer networks  | Computer Communication NetworksAdditional physical formats: Printed edition:: No title; Printed edition:: No titleDDC classification: 004.6 Online resources: Click here to access online
Contents:
Acknowledgments -- Introduction -- Terminology -- Basic Click Models -- Parameter Estimation -- Evaluation -- Data and Tools -- Experimental Comparison -- Advanced Click Models -- Applications -- Discussion and Directions for Future Work -- Authors' Biographies -- Index .
In: Springer Nature eBookSummary: With the rapid growth of web search in recent years the problem of modeling its users has started to attract more and more attention of the information retrieval community. This has several motivations. By building a model of user behavior we are essentially developing a better understanding of a user, which ultimately helps us to deliver a better search experience. A model of user behavior can also be used as a predictive device for non-observed items such as document relevance, which makes it useful for improving search result ranking. Finally, in many situations experimenting with real users is just infeasible and hence user simulations based on accurate models play an essential role in understanding the implications of algorithmic changes to search engine results or presentation changes to the search engine result page. In this survey we summarize advances in modeling user click behavior on a web search engine result page. We present simple click models as well as more complex models aimed at capturing non-trivial user behavior patterns on modern search engine result pages. We discuss how these models compare to each other, what challenges they have, and what ways there are to address these challenges. We also study the problem of evaluating click models and discuss the main applications of click models.
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Acknowledgments -- Introduction -- Terminology -- Basic Click Models -- Parameter Estimation -- Evaluation -- Data and Tools -- Experimental Comparison -- Advanced Click Models -- Applications -- Discussion and Directions for Future Work -- Authors' Biographies -- Index .

With the rapid growth of web search in recent years the problem of modeling its users has started to attract more and more attention of the information retrieval community. This has several motivations. By building a model of user behavior we are essentially developing a better understanding of a user, which ultimately helps us to deliver a better search experience. A model of user behavior can also be used as a predictive device for non-observed items such as document relevance, which makes it useful for improving search result ranking. Finally, in many situations experimenting with real users is just infeasible and hence user simulations based on accurate models play an essential role in understanding the implications of algorithmic changes to search engine results or presentation changes to the search engine result page. In this survey we summarize advances in modeling user click behavior on a web search engine result page. We present simple click models as well as more complex models aimed at capturing non-trivial user behavior patterns on modern search engine result pages. We discuss how these models compare to each other, what challenges they have, and what ways there are to address these challenges. We also study the problem of evaluating click models and discuss the main applications of click models.

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