Table of Contents - Part I -- Cross-cultural Product Design -- Re-engaging with Cultural Engagement: Innovative Product Design of Cultural Field Experience -- An Exploration on Tactile Styles of Products -- The Study of Style for Kogi Pottery Art in Life -- The Study of Modern Emergency Products under the Direction of New Ergonomics -- Designing "Hometown Feeling" Into Products -- Human Factors Design Research with Persona for Kids Furniture in Shanghai Middle-Class Family -- A Study of the Attraction Factors of Japanese Pop-Culture by Young People in Taiwan -- Interaction Design Research of Home Integrated Ceiling Based on Neo-Ergonomics -- Some Thoughts on Haptic Aesthetics for Design Transmodal Aesthetics -- RFID-Based Road Guiding Cane System for the Visually Impaired -- Exploring Local Characteristic Product Analysis from an Emotional Design Perspective -- The Cognitive Difference of Visual and Imaged Tactile Sense of Product Forms -- Discovering the Use of a Home Smart Telephone: A Persona Approach -- A Study of Aesthetic Analysis on Modern Crafts -- Research on Symbol Expression for Eye Image in Product Design: The Usage of the Chinese Traditional "Yun Wen" -- An Empirical Research on Experience Evaluation and Image Promotion of Wuxi Fruit Brand: The Case of the Brand Package of Yangshan Shuimi Peaches -- A Study of Applying Qualia to Business Model of Creative Industries -- Analysis of Cognition Difference of Visual and Imagined Haptic Inputs on Product Texture -- An Empirical Research on Designing and Promoting the Brand Logo of Yangshan Shuimi Peaches Based on the Theory of Brand Experience -- Service Design Research about Redesign Sedentary Office Guided by New Ergonomics Theory -- Cross-cultural Design Methods and Techniques -- A Policy or a Silent Revolution: Experience Sharing on Aligning UX Process with Product Development Process -- From Global Terminology to Local Terminology: A Review on Cross-Cultural Interface Design Solutions -- Integration of Characteristics of Cultureinto Product Design: A Perspective from Symbolic Interactions -- Modality-Independent Interaction Framework for Cross-Disability Accessibility -- "I Know U" - A Proposed VUI Design for Improving User Experience in HRI -- Defining Cross-Culture Theoretical Framework of User Interface -- Integrating Internationalization in the User-Centered Software Development Process -- Lessons Learned during a HCI Design Process in Intercultural Context -- Conception Pyramid Method for Cultural Product Form Development -- Employing Poetry Culture for Creative Design with a Polyphonic Pattern. International Usability Evaluation -- The Influence of the Nature of Need for Touch, Handcraft Material and Material Color on the Motivation for Touch -- Evaluation of Human-System Interfaces with Different Information Organization Using an Eye Tracker -- The Effects of Emotion on Judgments of Effectiveness and Good-Design -- Identifying Usability Problems in a Smart TV Music Service -- A Human Factors Evaluation of the Spatial Gesture Interface for In-Vehicle Information Systems -- Characteristics of UI English: From Non-native's Viewpoint -- The Effects of Age, Viewing Distance and Font Type on the Legibility of Chinese Characters -- A Study of a Human Interface Device Controlled by Formant Frequencies for the Disabled -- Secondary Task Method for Workload Measurement in Alarm Monitoring and Identification Tasks -- Case Studies in Cross-Cultural Design -- A Cross-Cultural Comparison of UI Components Preference between Chinese and Czech Users -- Use Second Screen to Enhance TV Viewing Experiences -- A Study about the Culture Service Process and Tools Design -- User Experience with Chinese Handwriting Input on Touch-Screen Mobile Phones -- Reception of Space: Inspiring Design without a Designer. The Influence of Design Training and Spatial Solution Strategies on Spatial Ability Performance -- Service Based Design Solutions - A Case of Migrant Workers' Affective Links with Their Families in Rural Areas of China -- Affective Fusion of PAD Model-Based Tactile Sense: A Case Study of Teacups -- What's Your Point?: How Chinese and Americans Achieve Their Conversational Aims in Cross-Cultural and Gender Interactions in CMC -- Improving the User Interface for Reading News Articles through Smartphones in Persian Language -- The Acceptance and Adoption of Smartphone Use among Chinese College Students -- Modeling of a Human Decision-Making Process with Prospect Theory -- Designing Government Funded Religious E-Readers by Adopting User Experience Methods -- Social Media's Impact on Teenagers -- An Analysis of Microblogging Behavior on Sina Weibo: Personality, Network Size and Demographics -- The Research on Cognition Design in Chinese Opera Mask -- Feature Extraction of Individual Differences for Identification Recognition Based on Resting EEG -- Enhancing People's Television Experience by Capturing, Memoing, Sharing, and Mixing -- The Application of Consistent User Interface in Common Use Self Service (CUSS) -- A Qualitative Study of Older Adults' Acceptance of New Functions on Smart Phones and Tablets -- On Class Design Using Multi-Mouse Quiz by Elementary Schoolteachers.

This is the first part of the two-volume set (LNCS 8023-8024) that constitutes the refereed proceedings of the 5th International Conference on Cross-Cultural Design, held as part of the 15th International Conference on Human-Computer Interaction, HCII 2013, held in Las Vegas, USA in July 2013, jointly with 12 other thematically similar conferences. The total of 1666 papers and 303 posters presented at the HCII 2013 conferences was carefully reviewed and selected from 5210 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. This two-volume set contains 113 papers. The papers in this volume focus on the following topics: cross-cultural product design, cross-cultural designmethods and techniques, international usability evaluation, and case studies in cross-cultural design.