LUSCH, R.F. <br/><br/>
SERVICE-DOMINANT LOGIC OF MARKETING:DIALOG,DEBATE AND DIDECTIONS 

 - NEW DELHI  PHI-Learning  2006 
 - xvii+449p.,22x17Cms. 
<br/><br/><label>ISBN: </label>8120330404 
<br/><br/><label>Dewey Class. No.: </label>658.8 L968