HAIG, M. <br/><br/>
BRAND FAILURES:TRUTH ABOUT THE 100 BIGGEST BRANDING MISTAKES OF ALL TIME 

 - LONDON  Kogan Page  2008 
 - xii+260P,.21x13Cms. 
<br/><br/><label>ISBN: </label>0749446552 
<br/><br/><label>Dewey Class. No.: </label>658.827 H149