Lovelock, Christopher Wirtz, Jochen Chatterjee, Jayanta <br/><br/>
Services Marketing: People, Technology, Strategy 

 - 7 
 - NEW DELHI  PEARSON  2013 
 - xxi+683p.,25x20Cms 
<br/><br/><label>ISBN: </label>9788131759394 
<br/><br/><label>Dewey Class. No.: </label>658.8 L869