Guerzoni, Marco. <br/><br/>
Product Variety in Automotive Industry  Understanding Niche Markets in America /  [electronic resource] : 
by Marco Guerzoni. 
 - XI, 63 p. 1 illus.  online resource. 
 - SpringerBriefs in Business,  2191-5482 .
 - SpringerBriefs in Business, .
<br/><br/>Introduction -- Chapter 1: Variety in the Automobile Industry -- Chapter2: The Economics of Variety -- Chapter3: Empirical Analysis -- Conclusion. 
<br/><br/> This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to&#xA0;latest trends.&#xA0;It focuses on&#xA0;the dual structure of automotive industry in&#xA0;the United States: on&#xA0;one hand,&#xA0;relatively few and large companies producing cars that apparently achieve a degree of market power through&#xA0;product&#xA0;differentiation, and&#xA0;on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study&#xA0;with implications for both economic theory and the management of product variety. 
<br/><br/><label>ISBN: </label>9783319019079 
<br/><br/><label>Standard No.: </label>10.1007/978-3-319-01907-9  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Market research.<br/>Management.<br/>Industrial management.<br/>Production management.<br/>Automotive engineering.<br/>Industrial organization.<br/>Business and Management.<br/>Innovation/Technology Management.<br/>Industrial Organization.<br/>Automotive Engineering.<br/>Market Research/Competitive Intelligence.<br/>Operations Management.
<br/><br/><label>LC Class. No.: </label>HD28-70 
<br/><br/><label>Dewey Class. No.: </label>658.514