The Google Model Managing Continuous Innovation in a Rapidly Changing World / [electronic resource] :
by Annika Steiber.
- XIV, 125 p. 5 illus. online resource.
- Management for Professionals, 2192-8096 .
- Management for Professionals, .
Part I: A New Set of Management Principles -- Part II: The Case of Google -- Part III: Continuous Innovation -- A Critical Business Skill.
This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google, and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.
9783319042084
10.1007/978-3-319-04208-4 doi
Business. Leadership. Management. Industrial management. Globalization. Markets. Computer industry. Management information systems. Computer science. Business and Management. Innovation/Technology Management. Business Strategy/Leadership. Management of Computing and Information Systems. The Computer Industry. Emerging Markets/Globalization.