Steiber, Annika.

The Google Model Managing Continuous Innovation in a Rapidly Changing World / [electronic resource] : by Annika Steiber. - XIV, 125 p. 5 illus. online resource. - Management for Professionals, 2192-8096 . - Management for Professionals, .

Part I: A New Set of Management Principles -- Part II: The Case of Google -- Part III: Continuous Innovation -- A Critical Business Skill.

This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google, and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.

9783319042084

10.1007/978-3-319-04208-4 doi


Business.
Leadership.
Management.
Industrial management.
Globalization.
Markets.
Computer industry.
Management information systems.
Computer science.
Business and Management.
Innovation/Technology Management.
Business Strategy/Leadership.
Management of Computing and Information Systems.
The Computer Industry.
Emerging Markets/Globalization.

HD28-70

658.514