Lal,Rajiv Quelch,John.A Rangan, Kasturi .V <br/><br/>
Marketing Management:Text and Cases 

 - New Delhi  Tata McGraw Hill 
 - p.812 
<br/><br/><label>ISBN: </label>9780070603950 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Stratergy<br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 L193M