The inversion factor : how to thrive in the IoT economy / Linda Bernardi, Sanjay Sarma, and Kenneth Traub.
By: Bernardi, Linda [author.]
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Contributor(s): Sarma, Sanjay E [author.] | Traub, Kenneth R [author.] | IEEE Xplore (Online Service) [distributor.] | MIT Press [publisher.].
Material type: 
BookPublisher: Cambridge, Massachusetts : MIT Press, [2017]Distributor: [Piscataqay, New Jersey] : IEEE Xplore, [2017]Description: 1 PDF (240 pages).Content type: text Media type: electronic Carrier type: online resourceISBN: 9780262344937.Subject(s): New products | Internet of things | Technological innovations -- Economic aspects | Strategic planning | Internet of things | New products | Strategic planning | Technological innovations -- Economic aspectsGenre/Form: Electronic books.Additional physical formats: Print version:: Inversion factor.DDC classification: 658.5/75 Online resources: Abstract with links to resource Also available in print.Includes bibliographical references and index.
Introduction: things aren't what they used to be -- From products to needs to experiences -- Inversion -- An inversion vocabulary -- The internet of things : how things became connected -- The intelligence of things : how things became smart -- The immersion of things : how things are becoming experiences -- Inversion in practice : reinventing your market and your business -- Conversations with inversion players -- A culture of inversion.
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Why companies need to move away from a ""product first"" orientation to pursuing innovation based on customer need.
Also available in print.
Mode of access: World Wide Web
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