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Social Media for Knowledge Sharing in Automotive Repair [electronic resource] / by Patric Finkbeiner.

By: Finkbeiner, Patric [author.].
Contributor(s): SpringerLink (Online service).
Material type: materialTypeLabelBookPublisher: Cham : Springer International Publishing : Imprint: Springer, 2017Edition: 1st ed. 2017.Description: XXX, 346 p. 86 illus., 41 illus. in color. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9783319485447.Subject(s): Automotive engineering | Automobile industry and trade | Social media | Telemarketing | Internet marketing | Automotive Engineering | Automotive Industry | Social Media | Digital MarketingAdditional physical formats: Printed edition:: No title; Printed edition:: No title; Printed edition:: No titleDDC classification: 629.2 Online resources: Click here to access online
Contents:
Introduction -- Industry Background -- Literature Review -- Research Approach -- Participant Observation -- Qualitative research: semi-structured expert interview -- Quantitative research approach -- Conclusion -- Discussion.
In: Springer Nature eBookSummary: This book explores, describes and explains the predictors essential for the acceptance of social media as a digital platform to share professional knowledge in the field of automotive repair in Germany. It reports a rigorous literature review covering key elements of social media, knowledge management and technology acceptance studies. The book assumes a pragmatist approach and applies mixed methods in an exploratory sequential design, combining qualitative and quantitative methods to ensure robust collection and analysis of the collected data. Based on a survey on German automotive repair shops, the author provides a framework, for various stakeholders, to comprehend the motivations for knowledge sharing for automotive repair professionals in Germany. This book not only adds to the existing academic body of knowledge but also provides implications for industry and legislation on a European scale. .
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Introduction -- Industry Background -- Literature Review -- Research Approach -- Participant Observation -- Qualitative research: semi-structured expert interview -- Quantitative research approach -- Conclusion -- Discussion.

This book explores, describes and explains the predictors essential for the acceptance of social media as a digital platform to share professional knowledge in the field of automotive repair in Germany. It reports a rigorous literature review covering key elements of social media, knowledge management and technology acceptance studies. The book assumes a pragmatist approach and applies mixed methods in an exploratory sequential design, combining qualitative and quantitative methods to ensure robust collection and analysis of the collected data. Based on a survey on German automotive repair shops, the author provides a framework, for various stakeholders, to comprehend the motivations for knowledge sharing for automotive repair professionals in Germany. This book not only adds to the existing academic body of knowledge but also provides implications for industry and legislation on a European scale. .

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