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Media and Convergence Management [electronic resource] / edited by Sandra Diehl, Matthias Karmasin.

Contributor(s): Diehl, Sandra [editor.] | Karmasin, Matthias [editor.] | SpringerLink (Online service).
Material type: materialTypeLabelBookPublisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013Description: XXV, 376 p. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9783642361630.Subject(s): Business | Industrial management | Communication | Sociology | Mass media | Business and Management | Media Management | Media Research | Communication StudiesAdditional physical formats: Printed edition:: No titleDDC classification: 658 Online resources: Click here to access online
Contents:
Introduction -- Part I: Convergence and Strategic Management -- Part II: Convergence and Advertising and Marketing -- Part III: Convergence and Consumer Behavior -- Part IV: Convergence and Technology -- Part V: Convergence and Journalism -- Part VI: Future Outlook.
In: Springer eBooksSummary: Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book's main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.
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Introduction -- Part I: Convergence and Strategic Management -- Part II: Convergence and Advertising and Marketing -- Part III: Convergence and Consumer Behavior -- Part IV: Convergence and Technology -- Part V: Convergence and Journalism -- Part VI: Future Outlook.

Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book's main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.

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