STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY
By: KELLER, K.L.
Material type:
BookPublisher: NEW DELHI PEARSON 2013Edition: 3.Description: xxiii+695p.,25x20Cms.ISBN: 978813175689.DDC classification: 658.8 K29
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CENTRAL LIBRARY | 658.8 K29 (Browse shelf) | Available | 099016 | |
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Books
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CENTRAL LIBRARY | 658.8 K29 (Browse shelf) | Available | 099017 | |
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Books
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CENTRAL LIBRARY | 658.8 K29 (Browse shelf) | Available | 099018 |
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