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BRAND FAILURES:TRUTH ABOUT THE 100 BIGGEST BRANDING MISTAKES OF ALL TIME

by HAIG, M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: LONDON Kogan Page 2008Availability: Items available for loan: [Call number: 658.827 H149] (1).

BRAND ROYALTY

by HAIG, M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: LONDON Kogan Page 2008Availability: Items available for loan: [Call number: 658.827 H149] (1).