000 00396nam a2200145Ia 4500
008 190711s9999 xx 000 0 und d
020 _a8175541691
082 _a658 K174
100 _aKAPFERER, J.
245 0 _aSTRATEGIC BRAND MANAGEMENT:CREATING AND SUSTAINING BRAND EQUITY LONG TERM
250 _a2
260 _aNEW DELHI
_bKogan Page
_c2008
300 _a443p.,3x15Cms.
942 _cBK
_2DDC
999 _c36937
_d36937