| 000 | 02989nam a22004815i 4500 | ||
|---|---|---|---|
| 001 | 978-3-658-02365-2 | ||
| 003 | DE-He213 | ||
| 005 | 20200420211738.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 130531s2013 gw | s |||| 0|eng d | ||
| 020 |
_a9783658023652 _9978-3-658-02365-2 |
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| 024 | 7 |
_a10.1007/978-3-658-02365-2 _2doi |
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| 050 | 4 | _aHF5410-5417.5 | |
| 072 | 7 |
_aKJS _2bicssc |
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_aKJSM _2bicssc |
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| 072 | 7 |
_aBUS043000 _2bisacsh |
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| 082 | 0 | 4 |
_a658.8 _223 |
| 245 | 1 | 0 |
_aAdvances in Advertising Research (Vol. IV) _h[electronic resource] : _bThe Changing Roles of Advertising / _cedited by Sara Rosengren, Micael Dahl�en, Shintaro Okazaki. |
| 264 | 1 |
_aWiesbaden : _bSpringer Fachmedien Wiesbaden : _bImprint: Springer Gabler, _c2013. |
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| 300 |
_aXII, 407 p. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 490 | 1 |
_aEAA Series, _x1869-6929 |
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| 505 | 0 | _aThe Roles of Advertising -- The Faces of Advertising -- Reception of Advertising -- Perceptions of Advertising. | |
| 520 | _aAdvances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme "The changing roles of advertising". The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.   Contents �         The Roles of Advertising �         The Faces of Advertising �         Perceptions of Advertising �         Reception of Advertising   Target Groups �         Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management   The Editors: Sara Rosengren and Micael Dahl�en work at the Stockholm School of Economics. Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Aut�onoma de Madrid, Spain. | ||
| 650 | 0 | _aBusiness. | |
| 650 | 0 | _aMarketing. | |
| 650 | 1 | 4 | _aBusiness and Management. |
| 650 | 2 | 4 | _aMarketing. |
| 700 | 1 |
_aRosengren, Sara. _eeditor. |
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| 700 | 1 |
_aDahl�en, Micael. _eeditor. |
|
| 700 | 1 |
_aOkazaki, Shintaro. _eeditor. |
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| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783658023645 |
| 830 | 0 |
_aEAA Series, _x1869-6929 |
|
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-658-02365-2 |
| 912 | _aZDB-2-SBE | ||
| 942 | _cEBK | ||
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_c50502 _d50502 |
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