000 03646nam a22004215i 4500
001 978-1-4302-4408-0
003 DE-He213
005 20200420211738.0
007 cr nn 008mamaa
008 140301s2013 xxu| s |||| 0|eng d
020 _a9781430244080
_9978-1-4302-4408-0
024 7 _a10.1007/978-1-4302-4408-0
_2doi
050 4 _aHF4999.2-6182
050 4 _aHD28-70
072 7 _aKJ
_2bicssc
072 7 _aBUS042000
_2bisacsh
082 0 4 _a650
_223
100 1 _aFunk, Tom.
_eauthor.
245 1 0 _aAdvanced Social Media Marketing
_h[electronic resource] :
_bHow to Lead, Launch, and Manage a Successful Social Media Program /
_cby Tom Funk.
264 1 _aBerkeley, CA :
_bApress :
_bImprint: Apress,
_c2013.
300 _aVI, 256 p. 17 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
520 _aHundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn't whether to take your business onto social media platforms-but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success.  Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program.   Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated-like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up.    The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author's own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it's ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz.  .
650 0 _aBusiness.
650 0 _aManagement science.
650 1 4 _aBusiness and Management.
650 2 4 _aBusiness and Management, general.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9781430244073
856 4 0 _uhttp://dx.doi.org/10.1007/978-1-4302-4408-0
912 _aZDB-2-SBE
942 _cEBK
999 _c50506
_d50506