000 02949nam a22004935i 4500
001 978-3-658-05318-5
003 DE-He213
005 20200420211741.0
007 cr nn 008mamaa
008 140416s2014 gw | s |||| 0|eng d
020 _a9783658053185
_9978-3-658-05318-5
024 7 _a10.1007/978-3-658-05318-5
_2doi
050 4 _aHD28-70
072 7 _aKJMV6
_2bicssc
072 7 _aPDG
_2bicssc
072 7 _aBUS087000
_2bisacsh
082 0 4 _a658.514
_223
100 1 _aBierwald, Jan.
_eauthor.
245 1 0 _aSpecialization in Online Innovation Communities
_h[electronic resource] :
_bUnderstand and Manage Specialized Members /
_cby Jan Bierwald.
264 1 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer Gabler,
_c2014.
300 _aXVI, 163 p. 27 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aForschungs-/Entwicklungs-/Innovations-Management
505 0 _aOnline Innovation Communities -- Factors Influencing Community Member Behavior -- Community Members' Contribution Focus.
520 _aJan Bierwald presents the individual behavior of members in Online Innovation Communities, in which thousands of users contribute voluntarily to a jointly developed outcome. The individual member behavior is explored by conducting a detailed content analysis of more than 7,300 mails. His study shows on which content individual members focus their contributions and how specialized members behave within the community. This leads to various implications for today's community management to improve the attracting, controlling and retaining of their members. Contents Online Innovation Communities Factors Influencing Community Member Behavior Community Members' Contribution Focus Target Groups Faculty and students in business administration with a focus on innovation management, organization, marketing, and entrepreneurship Practitioners in the fields of Research & Development, and Marketing The Author Jan Bierwald worked as management consultant before he gained his doctorate degree while working with Prof. Dr. Cornelius Herstatt at the Institute of Technology and Innovation Management. After finalizing his PhD he decided to rejoin the consulting sector.
650 0 _aBusiness.
650 0 _aEntrepreneurship.
650 0 _aManagement.
650 0 _aIndustrial management.
650 1 4 _aBusiness and Management.
650 2 4 _aInnovation/Technology Management.
650 2 4 _aEntrepreneurship.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783658053178
830 0 _aForschungs-/Entwicklungs-/Innovations-Management
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-658-05318-5
912 _aZDB-2-SBE
942 _cEBK
999 _c50667
_d50667