000			02919nam a22005775i 4500
001			978-3-642-37108-0
003			DE-He213
005			20200420211743.0
007			cr nn 008mamaa
008			130618s2013 gw | s |||| 0|eng d
020			_a9783642371080 _9978-3-642-37108-0
024	7		_a10.1007/978-3-642-37108-0 _2doi
050		4	_aHF5410-5417.5
072		7	_aKJS _2bicssc
072		7	_aKJSM _2bicssc
072		7	_aBUS043000 _2bisacsh
082	0	4	_a658.8 _223
100	1		_aKr�uger, Ralph. _eauthor.
245	1	0	_aBrand Growth Barriers _h[electronic resource] : _bIdentify, Understand, and Overcome Them / _cby Ralph Kr�uger, Andreas Stumpf.
264		1	_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg : _bImprint: Springer, _c2013.
300			_aXIV, 137 p. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
490	1		_aManagement for Professionals, _x2192-8096
505	0		_aThe wonderful world of growing brands -- Requirements of growth-oriented brand management -- Identifying growth barriers -- Understanding growth barriers -- Overcoming growth barriers -- Planning, forecasting and monitoring growth -- Checklists and Questions.
520			_aHow can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Kr�uger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide - not only for marketing experts but also for chief executives and responsible parties in sales and controlling.
650		0	_aBusiness.
650		0	_aMarketing.
650		0	_aMarket research.
650		0	_aLeadership.
650		0	_aOrganization.
650		0	_aPlanning.
650		0	_aSales management.
650	1	4	_aBusiness and Management.
650	2	4	_aMarketing.
650	2	4	_aBusiness Strategy/Leadership.
650	2	4	_aSales/Distribution.
650	2	4	_aMarket Research/Competitive Intelligence.
650	2	4	_aOrganization.
700	1		_aStumpf, Andreas. _eauthor.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783642371073
830		0	_aManagement for Professionals, _x2192-8096
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-642-37108-0
912			_aZDB-2-SBE
942			_cEBK
999			_c50821 _d50821