000			03177nam a22004695i 4500
001			978-3-8349-4399-6
003			DE-He213
005			20200420211744.0
007			cr nn 008mamaa
008			121116s2013 gw | s |||| 0|eng d
020			_a9783834943996 _9978-3-8349-4399-6
024	7		_a10.1007/978-3-8349-4399-6 _2doi
050		4	_aHF5410-5417.5
072		7	_aKJS _2bicssc
072		7	_aKJSM _2bicssc
072		7	_aBUS043000 _2bisacsh
082	0	4	_a658.8 _223
245	1	0	_aLuxury Marketing _h[electronic resource] : _bA Challenge for Theory and Practice / _cedited by Klaus-Peter Wiedmann, Nadine Hennigs.
264		1	_aWiesbaden : _bGabler Verlag : _bImprint: Gabler Verlag, _c2013.
300			_aXIV, 416 p. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aLuxury Consumption -- Luxury Brands -- The Luxury Industry -- The Management of Luxury Brands -- Luxury Marketing in the Wine Industry.
520			_aLuxury Marketing A Challenge for Theory and Practice The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements. Contents Luxury Consumption - A Global Phenomenon or Dependent on Cultural Differences? - A Theoretical Perspective - The Context of Societal Change Luxury Brands - The Customer's Perspective within Specific Cultural Contexts The Luxury Industry - Counterfeits The Management of Luxury Brands Luxury Marketing in the Wine Industry Target Groups Academics and researchers in various disciplines; Marketing Managers. Editors Klaus-Peter Wiedmann is the Chair of Marketing and Management and the Director of the Institute of Marketing and Management at the Leibniz University of Hannover, Germany. Nadine Hennigs is an Assistant Professor at the Institute of Marketing and Management at the Leibniz University of Hannover, Germany.
650		0	_aBusiness.
650		0	_aMarketing.
650		0	_aManagement.
650	1	4	_aBusiness and Management.
650	2	4	_aMarketing.
650	2	4	_aManagement.
700	1		_aWiedmann, Klaus-Peter. _eeditor.
700	1		_aHennigs, Nadine. _eeditor.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783834943989
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-8349-4399-6
912			_aZDB-2-SBE
942			_cEBK
999			_c50837 _d50837