000			03381nam a22004815i 4500
001			978-3-658-00456-9
003			DE-He213
005			20200420211745.0
007			cr nn 008mamaa
008			121205s2013 gw | s |||| 0|eng d
020			_a9783658004569 _9978-3-658-00456-9
024	7		_a10.1007/978-3-658-00456-9 _2doi
050		4	_aHF5410-5417.5
072		7	_aKJS _2bicssc
072		7	_aKJSM _2bicssc
072		7	_aBUS043000 _2bisacsh
082	0	4	_a658.8 _223
100	1		_aChristiaans, Lena. _eauthor.
245	1	0	_aInternational Employer Brand Management _h[electronic resource] : _bA Multilevel Analysis and Segmentation of Students' Preferences / _cby Lena Christiaans.
264		1	_aWiesbaden : _bSpringer Fachmedien Wiesbaden : _bImprint: Springer Gabler, _c2013.
300			_aXVIII, 265 p. 16 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aIntroduction -- Theoretical Background and Literature Review -- Conceptual Framework and Deduction of Hypotheses -- Research Methodology and Data Basis -- Empirical Analysis and Hypothesis Testing -- Discussion of Empirical Findings.
520			_aThe increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students' preferences for employer characteristics, it is difficult for multinational companies to decide on a feasible degree of employer brand standardization. Lena Christiaans investigates the impact of between-country differences, e.g. differences in national culture or economic wealth, on students' preferences in relation to the effects of within-country differences in individuals' characteristics. Combined with a segmentation of the European graduate market, the results provide readers with insight into the development of employer value propositions for business and engineering target groups. Contents - Core Concepts of Employer Branding - Contributions from Cross-Cultural Research - Employer Branding Strategy - Multilevel Analysis  Target Groups - Researchers and students in the fields of employer branding, corporate branding, management, marketing, communications - Managers and experts with focus on employer branding, HR marketing, HR, corporate communications  About the Author Lena Christiaans obtained her doctorate at the Chair in Corporate Management at Universit�at Hohenheim and currently works as a reputation manager in the Corporate Communications department of a DAX-30-company in Dusseldorf.
650		0	_aBusiness.
650		0	_aManagement science.
650		0	_aMarketing.
650		0	_aEntrepreneurship.
650	1	4	_aBusiness and Management.
650	2	4	_aMarketing.
650	2	4	_aBusiness and Management, general.
650	2	4	_aEntrepreneurship.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783658004552
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-658-00456-9
912			_aZDB-2-SBE
942			_cEBK
999			_c50892 _d50892