000 | 03187nam a22004695i 4500 | ||
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001 | 978-3-658-04573-9 | ||
003 | DE-He213 | ||
005 | 20200420211746.0 | ||
007 | cr nn 008mamaa | ||
008 | 131213s2014 gw | s |||| 0|eng d | ||
020 |
_a9783658045739 _9978-3-658-04573-9 |
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024 | 7 |
_a10.1007/978-3-658-04573-9 _2doi |
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050 | 4 | _aHF4999.2-6182 | |
050 | 4 | _aHD28-70 | |
072 | 7 |
_aKJ _2bicssc |
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072 | 7 |
_aBUS042000 _2bisacsh |
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082 | 0 | 4 |
_a650 _223 |
100 | 1 |
_aBinder, Jochen. _eauthor. |
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245 | 1 | 0 |
_aOnline Channel Integration _h[electronic resource] : _bValue Creation and Customer Reactions in Online and Physical Stores / _cby Jochen Binder. |
264 | 1 |
_aWiesbaden : _bSpringer Fachmedien Wiesbaden : _bImprint: Springer Gabler, _c2014. |
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300 |
_aXX, 281 p. 42 illus. _bonline resource. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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347 |
_atext file _bPDF _2rda |
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520 | _aToday, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually help multichannel firms obtain a strategic advantage over their online pureplay competitors. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty, and purchase intention in a firm's online and offline stores. Contents �  Definition and Operationalization of Online Channel Integration �  Experimental Analysis of the Relationship between Online Integration and Customer Reactions �  Implications for Companies operating Online and Offline Distribution Channels �  Managerial Suggestions for the Implementation of an Integrated Channel System   Target Groups �        Researchers and Students in Business Administration, especially Marketing, Sales, and Market Research �        Multichannel Managers, Market Researchers, Customer Relationship Managers, as well as E-Commerce and Brick-and-Mortar Specialists   The Author Jochen Binder completed his doctoral thesis under the supervision of Prof. Dr. Marcus Sch�ogel at the Institute of Marketing at the University of St. Gallen. | ||
650 | 0 | _aBusiness. | |
650 | 0 | _aManagement science. | |
650 | 0 | _aMarketing. | |
650 | 0 | _aMarket research. | |
650 | 1 | 4 | _aBusiness and Management. |
650 | 2 | 4 | _aBusiness and Management, general. |
650 | 2 | 4 | _aMarketing. |
650 | 2 | 4 | _aMarket Research/Competitive Intelligence. |
710 | 2 | _aSpringerLink (Online service) | |
773 | 0 | _tSpringer eBooks | |
776 | 0 | 8 |
_iPrinted edition: _z9783658045722 |
856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-658-04573-9 |
912 | _aZDB-2-SBE | ||
942 | _cEBK | ||
999 |
_c50947 _d50947 |