000 03408nam a22004455i 4500
001 978-3-8349-3961-6
003 DE-He213
005 20200420211747.0
007 cr nn 008mamaa
008 130410s2013 gw | s |||| 0|eng d
020 _a9783834939616
_9978-3-8349-3961-6
024 7 _a10.1007/978-3-8349-3961-6
_2doi
050 4 _aHF5415.2-5415.34
072 7 _aKJSM
_2bicssc
072 7 _aBUS043060
_2bisacsh
082 0 4 _a658.83
_223
100 1 _aVelamuri, Vivek K.
_eauthor.
245 1 0 _aHybrid Value Creation
_h[electronic resource] /
_cby Vivek K. Velamuri.
264 1 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer Gabler,
_c2013.
300 _aXX, 200 p. 24 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aMarkt- und Unternehmensentwicklung / Markets and Organisations
505 0 _aSystematic Literature Review -- Hybrid Value Creation -- Empirical Study -- The Four Clusters of Hybrid Value Creation. The Cluster of Embedded products -- The Cluster of Solutions.
520 _aHybrid Value Creation - a phenomenon also known under different terms such as "Product Service Systems", "Dematerialization", and "Servitization" - is a catalyst for fundamental transformation of individual firms and whole economies. Vivek K. Velamuri defines Hybrid Value Creation as the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). He provides a systematic assessment of the state-of-the-art in the field and identifies empirically-derived strategies for hybrid value creation. The work helps practitioners, irrespective of the industry they are in, to come to grips with understanding the dynamics of hybrid value creation.   Contents �         The Relevance of Hybrid Value Creation �         The Four Different Clusters of Hybrid Value Creation �         The Cluster of Embedded Products �         The Cluster of Solutions �         Managerial Implications �         Directions for Future Research   Target Groups �         Researchers in the field of innovation management �         Practitioners interested in the phenomenon of integrating products and services into customer-oriented offerings   About the Author J.-Prof. Dr. Vivek K. Velamuri is the Schumpeter Junior Professor of Entrepreneurship and Technology Transfer at HHL Leipzig Graduate School of Management.
650 0 _aBusiness.
650 0 _aMarket research.
650 1 4 _aBusiness and Management.
650 2 4 _aMarket Research/Competitive Intelligence.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783834939609
830 0 _aMarkt- und Unternehmensentwicklung / Markets and Organisations
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-8349-3961-6
912 _aZDB-2-SBE
942 _cEBK
999 _c51044
_d51044