000 03251nam a22004695i 4500
001 978-3-658-05105-1
003 DE-He213
005 20200420211748.0
007 cr nn 008mamaa
008 140409s2014 gw | s |||| 0|eng d
020 _a9783658051051
_9978-3-658-05105-1
024 7 _a10.1007/978-3-658-05105-1
_2doi
050 4 _aHD28-70
072 7 _aKJMV6
_2bicssc
072 7 _aPDG
_2bicssc
072 7 _aBUS087000
_2bisacsh
082 0 4 _a658.514
_223
100 1 _aPraceus, Sarah.
_eauthor.
245 1 0 _aConsumer Innovation at the Base of the Pyramid
_h[electronic resource] :
_bEmerging Patterns of User Innovation in a Resource-Scarce Setting /
_cby Sarah Praceus.
264 1 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer Gabler,
_c2014.
300 _aXVI, 170 p. 27 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aForschungs-/Entwicklungs-/Innovations-Management
505 0 _aBase of the Pyramid (BoP) -- User Innovation -- Patterns and Antecedents of Consumer Innovation at the BoP.
520 _aApproximately one-third of the world's population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Their differences and commonalities versus consumer innovations from the developed world are identified. Furthermore, Sarah Praceus examines the effects of innovation-relevant resources and contextual factors on the innovative outcomes at the BoP. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets.   Contents n  Base of the Pyramid (BoP) n  User Innovation n  Patterns and Antecedents of Consumer Innovation at the BoP   Target Groups �        Researchers and students in the field of innovation management, user innovation and BoP �        Entrepreneurs and organizations striving for new business opportunities in subsistence markets and practitioners interested in product development for the BoP   The Author Sarah Praceus obtained her doctorate at the Institute for Technology and Innovation Management at the Hamburg University of Technology (TUHH).
650 0 _aBusiness.
650 0 _aManagement.
650 0 _aIndustrial management.
650 1 4 _aBusiness and Management.
650 2 4 _aInnovation/Technology Management.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783658051044
830 0 _aForschungs-/Entwicklungs-/Innovations-Management
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-658-05105-1
912 _aZDB-2-SBE
942 _cEBK
999 _c51121
_d51121