000			03300nam a22004575i 4500
001			978-3-658-01096-6
003			DE-He213
005			20200420211748.0
007			cr nn 008mamaa
008			130906s2014 gw | s |||| 0|eng d
020			_a9783658010966 _9978-3-658-01096-6
024	7		_a10.1007/978-3-658-01096-6 _2doi
050		4	_aHF5410-5417.5
072		7	_aKJS _2bicssc
072		7	_aKJSM _2bicssc
072		7	_aBUS043000 _2bisacsh
082	0	4	_a658.8 _223
100	1		_aElsner, Stefan. _eauthor.
245	1	0	_aRetail Internationalization _h[electronic resource] : _bAnalysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities / _cby Stefan Elsner.
264		1	_aWiesbaden : _bSpringer Fachmedien Wiesbaden : _bImprint: Springer Gabler, _c2014.
300			_aXXI, 199 p. 10 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
490	1		_aHandel und Internationales Marketing / Retailing and International Marketing
505	0		_aInternationalization -- Retailing -- Entry mode choice -- Format transfer -- Standardization and adaptation -- Organizational Structure.
520			_aRetail internationalization is gaining importance in retail practice, but the research status is still fairly narrow. Stefan Elsner aims to close this gap by investigating three important challenges within the retail internationalization process: the appropriate choice of market entry modes, the successful retail format transfer and the successful organizational structure abroad. Based on substantial macro-economic data and comprehensive interviews with retail firms operating internationally, the results emphasize the necessity of an established frame that provides the general direction, but leaves enough room for adaptations. Based on this finding, important implications can be drawn for research and practice.   Contents �         Entry Mode Choice �         Format Transfer �         Standardization and Adaptation �         Organizational Structure   Target Groups  �         Researchers and students of business administration with majors in marketing and international management. �         Executives, managers and experts in the area of corporate management, international expansion and subsidiary management.   About the author Dr. Stefan Elsner worked as a research and teaching associate at the Chair of Marketing and Retailing at the University of Trier.
650		0	_aBusiness.
650		0	_aMarketing.
650	1	4	_aBusiness and Management.
650	2	4	_aMarketing.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783658010959
830		0	_aHandel und Internationales Marketing / Retailing and International Marketing
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-658-01096-6
912			_aZDB-2-SBE
942			_cEBK
999			_c51122 _d51122