| 000 | 02563nam a22005055i 4500 | ||
|---|---|---|---|
| 001 | 978-3-319-07115-2 | ||
| 003 | DE-He213 | ||
| 005 | 20200420211749.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 140528s2014 gw | s |||| 0|eng d | ||
| 020 |
_a9783319071152 _9978-3-319-07115-2 |
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| 024 | 7 |
_a10.1007/978-3-319-07115-2 _2doi |
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| 050 | 4 | _aHF5410-5417.5 | |
| 072 | 7 |
_aKJS _2bicssc |
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| 072 | 7 |
_aKJSM _2bicssc |
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| 072 | 7 |
_aBUS043000 _2bisacsh |
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| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aJauch, Marc-Oliver. _eauthor. |
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| 245 | 1 | 0 |
_aUniform Across-the-Board Promotions _h[electronic resource] / _cby Marc-Oliver Jauch. |
| 264 | 1 |
_aCham : _bSpringer International Publishing : _bImprint: Springer, _c2014. |
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| 300 |
_aXVII, 102 p. 9 illus. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 490 | 1 |
_aContributions to Management Science, _x1431-1941 |
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| 505 | 0 | _aIntroduction -- Conceptual Framework -- Impact of Uniform Across the Board Promotions on Short-term Store Revenues -- Adjustment and Permanent Effects of Uniform Across the Board Promotions -- UABPs: Antecedents and Consequences on a Household Level -- Summary of Results. | |
| 520 | _aUniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion. | ||
| 650 | 0 | _aBusiness. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aMarket research. | |
| 650 | 0 | _aSales management. | |
| 650 | 1 | 4 | _aBusiness and Management. |
| 650 | 2 | 4 | _aMarketing. |
| 650 | 2 | 4 | _aSales/Distribution. |
| 650 | 2 | 4 | _aMarket Research/Competitive Intelligence. |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783319071145 |
| 830 | 0 |
_aContributions to Management Science, _x1431-1941 |
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| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-319-07115-2 |
| 912 | _aZDB-2-SBE | ||
| 942 | _cEBK | ||
| 999 |
_c51150 _d51150 |
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