| 000 | 02929nam a22005175i 4500 | ||
|---|---|---|---|
| 001 | 978-3-319-07194-7 | ||
| 003 | DE-He213 | ||
| 005 | 20200420211750.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 140610s2014 gw | s |||| 0|eng d | ||
| 020 |
_a9783319071947 _9978-3-319-07194-7 |
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| 024 | 7 |
_a10.1007/978-3-319-07194-7 _2doi |
|
| 050 | 4 | _aHF5410-5417.5 | |
| 072 | 7 |
_aKJS _2bicssc |
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| 072 | 7 |
_aKJSM _2bicssc |
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_aBUS043000 _2bisacsh |
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| 082 | 0 | 4 |
_a658.8 _223 |
| 245 | 1 | 0 |
_aNational Brands and Private Labels in Retailing _h[electronic resource] : _bFirst International Symposium NB&PL, Barcelona, June 2014 / _cedited by Juan Carlos G�azquez-Abad, Francisco J. Mart�inez-L�opez, Irene Esteban-Millat, Juan Antonio Mond�ejar-Jim�enez. |
| 264 | 1 |
_aCham : _bSpringer International Publishing : _bImprint: Springer, _c2014. |
|
| 300 |
_aXI, 192 p. 14 illus. _bonline resource. |
||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 347 |
_atext file _bPDF _2rda |
||
| 490 | 1 |
_aSpringer Proceedings in Business and Economics, _x2198-7246 |
|
| 505 | 0 | _aStrategic Decisions -- Branding -- Consumer Behaviour -- Online Context -- Trends and Theoretical Research. | |
| 520 | _aThe 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is believed to be the first international forum to present and discuss original, rigorous and significant contributions on such issues. The three-day event aimed to bring together researchers working in this interesting field from areas as varied as retailing, marketing and business in general, psychology, economics or statistics, among others. This volume presents the proceedings of these activities in a collection of contributions with many original approaches. They address diverse areas of application such as assortment decisions, dual-brand manufacturers, positioning, branding, consumer preferences, online context, economic crisis, review of literature, PL share, PL trends and PL innovation, among others. A wide variety of theoretical and methodological approaches have been used. | ||
| 650 | 0 | _aBusiness. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aSales management. | |
| 650 | 1 | 4 | _aBusiness and Management. |
| 650 | 2 | 4 | _aMarketing. |
| 650 | 2 | 4 | _aSales/Distribution. |
| 700 | 1 |
_aG�azquez-Abad, Juan Carlos. _eeditor. |
|
| 700 | 1 |
_aMart�inez-L�opez, Francisco J. _eeditor. |
|
| 700 | 1 |
_aEsteban-Millat, Irene. _eeditor. |
|
| 700 | 1 |
_aMond�ejar-Jim�enez, Juan Antonio. _eeditor. |
|
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783319071930 |
| 830 | 0 |
_aSpringer Proceedings in Business and Economics, _x2198-7246 |
|
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-319-07194-7 |
| 912 | _aZDB-2-SBE | ||
| 942 | _cEBK | ||
| 999 |
_c51183 _d51183 |
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